About Spire Motorsports

Spire Motorsports was established in 2018 and is co-owned by longtime NASCAR industry executives Jeff Dickerson and Thaddeus “T.J.” Puchyr. Based in Mooresville, NC, the team fields the No. 77 entry in the NASCAR Cup Series and focuses on growth, development and performance. In just the team’s first season, Spire Motorsports earned an upset victory for the ages when Justin Haley took the checkered flag in the Coke Zero Sugar 400 at Daytona International Speedway.


Jeff Dickerson’s ability to cultivate and develop talent has made him a well-respected figure at race tracks across the country.

The CEO and Co-Founder of Spire Holdings has built relationships with drivers and team owners that have made him one of the most influential figures in American motorsports. A former USAC midget racer from Indiana, Dickerson’s professional management career began in 2001 at Motorsports Management International (MMI), a leading management company for motorsports drivers, sponsors and teams. At MMI, Dickerson led the company’s driver development program, directing the careers of young and prominent drivers as both an agent and client manager. In 2010, Dickerson departed MMI and co-founded Spire Holdings with business partner TJ Puchyr. At Spire, Dickerson has gone from the head of the driver and team management division to the face of Spire’s diversification which includes short track promotions company – Track Enterprises, an ECHL team – The Rapid City Rush and the NASCAR Cup Series No. 77 entry – Spire Motorsports.


TJ Puchyr, co-owner of Spire Holdings, has been a leader in motorsports marketing and sales for 15 years.

T.J. Puchyr developed an affinity for racing as a child. He currently manages the marketing and sales division of Spire Holdings. Puchyr entered the NASCAR industry in 2003 with Braun Racing and was instrumental in securing partnerships with Dollar General, WinFuel, Hass Avocados, BRANDT, Great Clips and the Fraternal Order of Eagles. Puchyr’s work at Braun also helped fuel Toyota’s first win in the NASCAR Xfinity Series. In 2012, Puchyr transitioned full time to Spire Holdings where he continues to introduce new companies to the motorsports arena. Puchyr has worked with a host of both current and former marketing partners. He has also been instrumental in the careers of Monster Energy NASCAR Cup Series winner Justin Haley and current NASCAR Truck Series championship contender and Xfinity Series winner Ross Chastain. In 2019, Puchyr added team owner to his motorsports resume as the co-owner of Spire Motorsports No. 77 Chevrolet.