SHAVELOGIC PARTNERS WITH SPIRE MOTORSPORTS IN SALUTE TO AMERICAN HEROES 400

CONCORD, N.C. (September 7, 2021) – Spire Motorsports announced today that Shavelogic will be the primary sponsor of both the organizations Nos. 7 and 77 Chevrolet Camaro ZL1 1LEs in Saturday’s NASCAR Cup Series’ (NCS) Salute to American Heroes 400 at Richmond Raceway with drivers Corey LaJoie and Justin Haley, respectively.

Shavelogic is the newest, and most advanced entrant into the razor industry. Its product line has quickly evolved from modest production volumes just nine months ago, to a fast-growing category disrupter.

With a team of world-class professionals from industries spanning research and development, to marketing, and manufacturing, Shavelogic has well over 300 years’ worth of combined experience under its belt. After securing over 150 patents to date, the Shavelogic team is on its way to forever changing how men shave.

“For Shavelogic, performance is in our DNA,” said Rob Wilson, CEO of Shavelogic. “I can’t think of a better way to communicate the world class design and functionality of our product, than alongside the best-in-class team of performance-focused minds that make up Spire Motorsports. The team’s attention to detail and drive to be at the top of their sport makes our collaboration all the more impactful.”

Shavelogic’s SL5 razor design was actually inspired by timeless, classically-modeled racecars. The razors, just like LaJoie and Haley’s Spire Motorsports’ Chevy Camaros, are precision instruments that defy expectations – and look good doing it.

Shavelogic believes that in racing, like in shaving, all the pieces of machinery have to work together in perfect harmony to be effective.

“I’ve been looking forward to this weekend since the schedule was released,” commented LaJoie. “Knowing that Richmond was scheduled for the 20th anniversary of the September 11 attacks, this race has been circled on my calendar for a long time.

“Spire Motorsports is also thrilled to welcome Shavelogic to the sport and show the brand and its team the power of the loyal NASCAR fan base. We’ve spent a lot of time together and it’s clear that Shavelogic’s marketing strategies are a perfect fit with our team. I’m proud to represent this exciting new brand and our whole team is eager to get to the track and put on an awesome Saturday night, short-track race. Richmond is one of the most technical tracks on the schedule and the performance package NASCAR has given us will make the cars a lot of fun to drive.”

LaJoie has logged seven total Cup Series starts at Richmond Raceway and calls a 21st-place finish a career best at the legendary three-quarter mile oval.

Meanwhile, Haley made his first start at Richmond on NASCAR’s senior circuit in April but was forced to retire from the event prior to its conclusion due to a mechanical failure. The Winamac, Ind., native has four starts at Richmond in NASCAR Xfinity Series competition where’s he’s logged three top 10s, including a runner-up finish.

To honor the 20th anniversary of the September 11 tragedy, NASCAR has partnered with the 9/11 Memorial and Museum to create a decal that will made available to all NCS and Xfinity Series entries to display on their cars this weekend.

“It’s an exciting weekend for everyone at Spire Motorsports,” said Spire Motorsports co-owner TJ Puchyr. “We’re exceptionally proud to welcome Shavelogic into the sport. The entire sport is equally proud to honor the lives of those who were lost and all the sacrifices made by everyone who came together to help their fellow Americans on September 11. It’s going to be a somber weekend in many ways but a very gratifying one at the same time.”

The Salute to America Heroes 400 from Richmond Raceway will be televised live on NBCSN Saturday, September 11 beginning at 7:30 p.m. Eastern Daylight Time. The 28th of 36 races on the 2021 NCS schedule will be broadcast live on the Motor Racing Network and SiriusXM NASCAR Radio.

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About Shavelogic …
Founded in 2009 by Rob Wilson and Duwayne Miller, Shavelogic spent more than 10 years conducting skincare research and securing more than 150 company patents before launching its inaugural SL5 shaving system in 2020. Defying competitor convention, the Dallas-based company is challenging the near -$11 billion global razor industry with its focus on high craftsmanship over a price-driven approach. Now with a team that brings together seasoned shave industry veterans with technology-minded industrial designers and engineers, Shavelogic recently opened its first manufacturing facility in the U.S. to meet consumer demand as it rolls out national marketing efforts. For more information, visit www.shavelogic.com.

About Spire Motorsports …
Spire Motorsports was established in 2018 and is co-owned by longtime NASCAR industry executives Jeff Dickerson and Thaddeus “T.J.” Puchyr. Spire Motorsports earned an upset victory for the ages in its first full season when Justin Haley took the checkered flag in the Coke Zero Sugar 400 at Daytona International Speedway on July 7, 2019. The team fields the Nos. 7 and 77 Chevrolet Camaros in 2021 with drivers Corey LaJoie and Justin Haley.

NARI JOINS SPIRE MOTORSPORTS AT FOUR RACES, BEGINNING WITH BRISTOL MOTOR SPEEDWAY

CONCORD, N.C. (August 25, 2021) – Spire Motorsports and the National Association of the Remodeling Industry (NARI) announced a partnership today that will feature NARI branding aboard the team’s No. 7 Chevrolet Camaro ZL1 1LE with driver Corey LaJoie in four races in 2021, beginning with the Bass Pro Shops NRA Night Race at Bristol Motor Speedway.

The NARI logo will also be prominently displayed on the rear quarter panels of LaJoie’s machine later this season at Talladega Superspeedway, Charlotte Motor Speedway and Texas Motor Speedway.

NARI connects homeowners with its professional members, providing validated and reliable information, so consumers have a positive remodeling experience with a professional, qualified remodeler. The organization is made up of high-quality remodeling professionals, whose members are committed to integrity, high standards, professional education, ethics and market recognition.

“NARI members embody professionalism in all that they do, and so does Corey LaJoie,” said Dennis Gehman, MCR, MCKBR, CRPM, CLC, and President of NARI. “Naturally, we are pleased to partner with him and Spire Motorsports in spreading the word about NARI member remodelers to NASCAR race fans everywhere.”

LaJoie has logged nine total Cup Series starts at Bristol Motor Speedway and calls a pair of 24th-place finishes a series’ best at the famed half-mile. Meanwhile, the 29-year-old has one NASCAR Xfinity and one NASCAR Camping World Truck Series start at BMS, where he finished 10th in both races.

“I’m really proud NARI has chosen to partner with Spire Motorsports and showcase its membership network aboard our No. 7 Chevrolet Camaro,” said LaJoie. “Given our longstanding relationship with Schluter Systems, this partnership with NARI has a natural synergy. NASCAR fans are always looking for ways to engage with the sponsors that support both teams and the sport. Many times, reputable remodelers are in short supply so to be able to partner with NARI and offer our fans a direct channel to trustworthy remodeling professionals is a win before we even get to the track. I’d encourage anyone who is considering a home remodel to visit remodelingdoneright.com and get connected to a NARI member.”

The partnership between Spire Motorsports and NARI was facilitated in cooperation with Fritz Sports & Event Enterprises (FSE).

“Fritz Sports & Event Enterprises is honored to help usher a new sponsor into NASCAR and we are very excited to see NARI partnering with Spire Motorsports and Corey LaJoie,” said FSE Chief Executive Officer Doug Fritz. “The remodeling industry is a perfect fit for the loyal fans who support NASCAR and I’m looking forward to seeing NARI grow within the sport.”

The Bass Pro Shops NRA Night Race from Bristol Motor Speedway will be televised live on NBCSN Saturday, September 18 beginning at 7:30 p.m. Eastern Daylight Time. The 29th of 36 races on the 2021 NCS schedule will be broadcast live on the Performance Racing Network and SiriusXM NASCAR Radio Channel 90.

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About NARI …
The National Association of the Remodeling Industry, or NARI, provides residential remodelers with tools that enable them to perform at a higher level. NARI members’ annual sales are nearly three times the industry average because of the knowledge, network and support that they receive as members. In addition, NARI connects homeowners with its professional members so consumers have a positive remodeling experience with a professional, qualified remodeler. NARI members pledge to follow the nation’s strictest code of ethics for remodelers so homeowners can feel confident that their remodeling job will be done right when they hire a NARI member. NARI’s website, remodelingdoneright.com, contains a searchable list of NARI members that homeowners can use to find a NARI remodeler near them.

About Spire Motorsports …
Spire Motorsports was established in 2018 and is co-owned by longtime NASCAR industry executives Jeff Dickerson and Thaddeus “T.J.” Puchyr. Spire Motorsports earned an upset victory for the ages in its first full season when Justin Haley took the checkered flag in the Coke Zero Sugar 400 at Daytona International Speedway on July 7, 2019. The team fields the Nos. 7 and 77 Chevrolet Camaros in 2021 with drivers Corey LaJoie and Justin Haley.

SPIRE MOTORSPORTS HEADS TO ATLANTA WITH A NEW BOSS

CONCORD, N.C. (July 6, 2021) – When Corey LaJoie hits the track for the Quaker State 400, veteran crew chief Ryan Sparks might be calling the shots from pit road, but LaJoie will have a new “Boss” riding along on his No. 7 ZL1 1LE Chevrolet Camaro this weekend at Atlanta Motor Speedway.

“The Boss Baby: Family Business”, now in theaters and exclusively streaming on Peacock, will be showcased aboard LaJoie’s Spire Motorsports entry Sunday afternoon during coverage of the Quaker State 400 at 3:30 p.m. ET on NBCSN. NBC Sports picked up its portion of the 2021 NCS broadcast schedule last month with the Ally 400 at Nashville Superspeedway and will broadcast the remaining 16 races, including the 10-race playoffs between NBC and NBCSN.

DreamWorks Animation’s “The Boss Baby: Family Business”, the sequel to the Oscar®-nominated blockbuster comedy, debuted in theaters as well as being Peacock’s summer movie event for no additional charge to Peacock Premium customers in the U.S. on July 2. Fans can sign up for Peacock here.

LaJoie finished 25th in the Cup Series most recent visit to the legendary Hampton, Ga., oval where he has four previous starts on his resume. Meanwhile, the 29-year-old driver has made a pair of NASCAR Xfinity Series starts at AMS, including a venue-best 16th-place finish in March 2017.

The Concord, N.C., native has earned one top-10 and five top-20 finishes and currently sits 29th in points with 16 races remaining on the 2021 schedule. LaJoie finished 21st Sunday at Road America.

“Anytime you can partner up with a company like NBC is always cool,” offered LaJoie. “We’re able to do some fun things around the Boss Baby movie to push people towards theaters and the Peacock app to check it out. I’m looking forward to sliding around Atlanta on what will be the final race on the abrasive surface before a repave.”

The Quaker State 400 from Atlanta Motor Speedway will be televised live on NBCSN Sunday, July 11 beginning at 3:30 p.m. Eastern Daylight Time. The 21st of 36 races on the 2021 NCS schedule will be broadcast live on the Performance Racing Network and SiriusXM NASCAR Radio Channel 90.

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About Spire Motorsports …
Spire Motorsports was established in 2018 and is co-owned by longtime NASCAR industry executives Jeff Dickerson and Thaddeus “T.J.” Puchyr. Spire Motorsports earned an upset victory for the ages in its first full season when Justin Haley took the checkered flag in the Coke Zero Sugar 400 at Daytona International Speedway on July 7, 2019.

SPIRE MOTORSPORTS, COREY LAJOIE TO RUN ‘STROKER ACE’ TRIBUTE CAR WITH CIRCLE B DIECAST IN HOLLYWOOD CASINO 400

CONCORD, N.C. (June 22, 2021) – When the NASCAR Cup Series returns to Kansas Speedway October 24 for the second race in the round of eight, many drivers will be looking to grab the spotlight as the season winds down.

Spire Motorsports announced today that Circle B Diecast will be the primary sponsor on Corey LaJoie’s No.7 Chevrolet Camaro ZL1 1LE in the Hollywood Casino 400.

LaJoie’s car will feature a throwback paint scheme paying tribute to the 1983 film “Stroker Ace” starring Burt Reynolds, who plays a NASCAR driver at odds with his unscrupulous car owner. Reynolds was joined by Jim Neighbors, Ned Beatty, Loni Anderson and Bubba Smith in the 1983 comedy directed by Hal Needham.

“We have worked with Corey for years and have enjoyed being a part of his career,” said Brent Powell, President of Circle B Diecast. “Having sponsored both of his races at Kansas last year, when it was announced that he would be joining Spire for 2021, we knew we wanted to be a part of it.

“When thinking about schemes for the No.7 we wanted to come up with something fans would enjoy.  As a teenager in the 1980s, Stroker Ace was always a favorite of mine. The team at Spire really knocked this scheme out of the park, and we really hope the fans enjoy it!”

LaJoie currently sits 29th in the Cup Series standings following a 15th-place finish in Sunday’s Ally 400 at Nashville Superspeedway. The spirited effort was LaJoie’s fourth consecutive top-20 finish.

In nine previous Cup Series starts at the Kansas City (Kan.) oval, LaJoie has logged four top-25 finishes, including a career-best 21st-place effort in July 2020. The Concord, N.C., native also has one NASCAR Xfinity Series’ and one ARCA Menards Series’ start at Kansas Speedway, dating back to 2011.

“As one of my all-time favorite movies, it’s pretty cool Circle B Diecast has come up with a paint scheme to honor ‘Stroker Ace’,” said LaJoie. “Ned Beatty, who played Clyde Torkle in the film, passed away recently and had a terrific career. This is a great opportunity to honor not just Ned, but also Hal Needham, Burt Reynolds, Jim Neighbors, Loni Anderson and Bubba Smith. I’m really looking forward to giving Brent and Ladonna’s Circle B Diecast Special a good run when we get back to Kansas in October. And remember, Circle B Diecast has the fastest shipping in the south!”

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About Circle B Diecast …
Circle B Diecast was launched in September 2020 when Brent and Ladonna Powell split their wholesale and retail businesses into two different websites to better serve each customer. As markets changed and the industry footprint grew, Circle B Diecast entered the retail market to offer premium racing memorabilia to consumers who weren’t lucky enough to have a local racing store. What was once Plan B Sales, focused solely on wholesale distribution, has evolved into a full-service entity offering both direct-to-consumer and distributor sales, while managing both apparel and die-cast collectibles.

About Spire Motorsports …
Spire Motorsports was established in 2018 and is co-owned by longtime NASCAR industry executives Jeff Dickerson and Thaddeus “T.J.” Puchyr. Spire Motorsports earned an upset victory for the ages in its first full season when Justin Haley took the checkered flag in the Coke Zero Sugar 400 at Daytona International Speedway on July 7, 2019.

SPIRE MOTORSPORTS TO SHOWCASE PRYOR & LEE IN ALLY 400

CONCORD, N.C. (June 15, 2021) – As the NASCAR Cup Series (NCS) returns to the Music City for the first time in almost four decades, it’s no surprise that country music will play a central role when the series makes its inaugural visit to Nashville Superspeedway in nearby Lebanon, Tenn.

Spire Motorsports announced today that Black River Entertainment recording artists Pryor & Lee will be showcased as the primary sponsor aboard Corey LaJoie’s No. 7 Chevrolet Camaro ZL1 1LE in Sunday’s Ally 400.

“Three of our favorite things are coming together this Sunday; NASCAR, Nashville, and country music,” said Pryor Baird and Kaleb Lee. “We can’t wait to be trackside cheering Cory LaJoie’s No. 7 Pryor & Lee car on for the win!”

The country duo will also perform a pop-up show Thursday (6/17) at 8 p.m. CT in the heart of Downtown Nashville at Ole Red (300 Broadway).

Last weekend, Lajoie tested his mettle at Texas Motor Speedway when the Lone Star State hosted the NASCAR All-Star Race for the first time. LaJoie raced in or near the top five for portions of the NASCAR All-Star Open, but ultimately faded to 10th in the three-segment, 50-lap qualifying race. While only four drivers transferred from the All-Star Open to the feature event, LaJoie was pleased with how his Chevrolet Camaro raced at the ultra-fast Texas tri-oval.

LaJoie is currently 29th in the NCS point standings, but the Concord, N.C., native is in close quarters with several drivers who compete for some of the most well-heeled teams in the sport.

“I’m a giant country music fan, so I’m really pumped to have Pryor & Lee on our Spire Chevy Camaro this weekend in Nashville,” commented LaJoie. “It’s obvious they have a passion for sharing their music through a grass roots, ‘pounding the pavement’ effort, so I can definitely relate to that in my racing career.

“It’ll be my first time at Nashville, so I’ll have to learn the track quick and get the car dialed in during practice.”

The Ally 400 from Nashville Superspeedway will be televised live on NBCSN Sunday, June 20 beginning at 3:30 p.m. Eastern Daylight Time. The 17th of 36 races on the 2021 NCS schedule will be broadcast live on the Motor Racing Network and SiriusXM NASCAR Radio Channel 90.

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About Pryor & Lee …
Black River Entertainment recording artists Pryor Baird and Kaleb Lee are the epitome of how sometimes, two is better than one. This unexpected discovery came after they were brought together as roommates while competing as solo artists on NBC’s singing competition, The Voice. In January of 2020, Black River signed the duo, and the guys decided on the name “Pryor & Lee.” Then it was off to the races, literally. “Pryor & Lee” kicked off the Daytona 500 with a pre-race concert and later performed the televised National Anthem at the NASCAR Bank of America ROVAL™ 400 at Charlotte Motor Speedway. American Songwriter said it best, “Pryor & Lee bring some overdue rowdy to country radio” as they released their first single, “Y’allsome” written by Rhett Akins, Marv Green, and JT Harding. After 2020 closed in on everyone, the guys rounded out a mostly virtual radio promo tour, appeared in an episode of NBCUniversal and Xfinity’s Camp Tonsafun, wrote and recorded new music, and played a New Year’s Eve show on a Daytona Beach stage facing a rowdy audience multiple stories high on their hotel balconies. With a new year comes new music, and on March 26, the duo released two new songs, “Good Ol’ Dogs and God” and “Carry On.” 2020 was their caution lap. Wait ‘til you see what happens when these guys are let loose in 2021! For more information and tour dates, please visit www.pryorandlee.com and follow them on InstagramFacebookTwitter ,YouTube, and yes, TikTok.

About Spire Motorsports …
Spire Motorsports was established in 2018 and is co-owned by longtime NASCAR industry executives Jeff Dickerson and Thaddeus “T.J.” Puchyr. Spire Motorsports earned an upset victory for the ages in its first full season when Justin Haley took the checkered flag in the Coke Zero Sugar 400 at Daytona International Speedway on July 7, 2019.